rhod said:
There was a comic called Battle (which later incorporated Action, I think). Wasn't too bad, as I recall.
'battle' begat 'action' which begat '2000ad'... a generation of independently-minded, rebellious young writers & artists, bored of the dc thomson treadmill, all whited-out signatures, office dresscodes and dundonian buttoned-upness... a clique of the more imaginative ipc editors gave the young turks long leashes, and off they went, causing mayhem, stirring up trouble and generally revolutionising bristish comics, such is the way of the world.
'battle' incorporated 'valiant', an older-style boys' paper which also proved a testing ground for the newer talent, as well as 'action', which had kicked off the big mary whitehouse-inspired hoo-hah over violence in comics before being blacklisted by wh smith's, then pulled by ipc management, bowdlerised and relaunched.
'battle' was essentially a grittier ipc retort to the all-war 'warlord' comic launched previously by dc thomson; 'action' inspired the likes of dc thomson titles 'bullet' and 'the crunch', and more latterly 'buddy' and 'champ', as well as ipc's own 'tornado' (which soon merged into '2000ad').
dc thomson never really tried a direct science fiction/fantasy spoiler up against '2000ad', though it did have the 'starblazer' comic library series, which ran in the same format as the 'commando' library. ipc itself launched 'starlord', covering much of the same ground as '2000ad', into which it was later incorporated. the new 'eagle' of the 80s had a strong sf/fantasy element to it, but was broader in its range. it later absorbed 'battle' and the long-running sports paper 'tiger', along with other, shorter-lived ipc efforts.