Oh god.
I know it's a nice idea and it sort of makes sense for people to make an individual effort but any achievement will ultimately be negligible.
The two things that really get me about this sort of thing is firstly, the prevailing attitude that is defined by a kind of smug, self-satisfied idealism which in turn seems to swamp any kind of urgent message that might be being broadcast; and secondly, the exceptionally patronizing assumption, which flows directly from the smug self-satisfied idealism, that this sort of lifestyle green activism will actually set an example to the masses either here, or even more astonishingly, in the developing world.
There's a kind of arrogance that almost looks like insincerity given the enormous structural problems on one hand and the profound consequences of any given solution on the other.
I don't know who I want to punch more in that clip. The smug deputy editor at the start or the 'film maker' franny. 'Oh god, its like organising a party and wondering if anyone's going to show up, *giggle*'.
Crikey. What happened to the guardian. Even the indie does these things more convincingly.

Finding work nearer to me would be ideal.