10 questions to assertain whether someone has a basic working knowledge of the web?

[Paulie Tandoori]

less SEO-talk and more fox gurls please

 

[Shippou-Sensei]

You could argue that design with SEO as major consideration is doing things the right way, but yeah, I completely see where you're coming from.

i guess it's a difference between a business view of a web based system and an technical/academic one

i only take seo as far as that designing a site in a technically correct manner with a mind to delivering content to your users in a simple and clear manner is fairly much what google want and reward

 

[Shippou-Sensei]

less SEO-talk and more fox gurls please

foxgirls

get your keywords right or else we will never get a good organic ranking

 

[FridgeMagnet]

"Tell me three methods that people use to market on the internet which you think are counter-productive, and explain why."

 

[ChrisFilter]

foxgirls

get your keywords right or else we will never get a good organic ranking

No need to be glib, was just trying to be helpful.

 

[Shippou-Sensei]

No need to be glib, was just trying to be helpful.

i was just making a joke

edit

after re-reading i guess that could have come across badly... i didn't mean it in a bad way honest

 

[kyser_soze]

"Tell me three methods that people use to market on the internet which you think are counter-productive, and explain why."

That's a very good one. It would be useful to put this one in front of creative bods when they're waffling about interstitials, pop-unders and all the other big, intrusive ad formats.

Altho having said that, I can guarantee that the answers you'd be expecting wouldn't match mine

Shippy, the OP states that the job is for a marketing coordinator, which is why knowing the difference between optimising natural search and a paid for campaign would be important.

 

[Shippou-Sensei]

Shippy, the OP states that the job is for a marketing coordinator, which is why knowing the difference between optimising natural search and a paid for campaign would be important.

i can understand why i just thought it clashed somewhat with the statement

so she doesn't need any particular in depth knowledge, I just need to know that she won't look confused when I tell her to 'Google' something.

there is basic knowledge of the web and then there is a basic knowledge of ecommerce

i dunno which is perfered in this case though

 

[Bob_the_lost]

How do search engines operate?

 

[UnderOpenSky]

You type in the box and then press enter.

 

[ChrisFilter]

i was just making a joke

edit

after re-reading i guess that could have come across badly... i didn't mean it in a bad way honest

I was shit faced, ignore me

 

[Bob_the_lost]

You type in the box and then press enter.

You want a copy of the lucene engine i got running in java? that was a fucking nightmare, the ibm documentation was at least three years out of date and i had to find what the new commands were to get the right effects. (We won a prize for that one, ironically now i think of it from ibm )

It's a good question as it's open ended and allows filter to milk the interviewee without scaring the daylights out of them. A hardcore geek would say that the engine searches the internet for webpages and stores a summary of their metadata on their servers, then when you search for something it goes through it's index with the aid of a syntax plugin to find relevant sites before ranking them with a fuzzy logic system factoring in the number of links to a particular site to account for popularity, the accuracy of the metadata fit and the popularity of the words used.

An idiot would say that it searches the internet for the words you typed in and then shows you a list of all the sites with them in it.

Important things to pull out: Metadata, SEO.

 

[Shippou-Sensei]

phew...

well at least i know what will have happened if you get into a bar fight

"i fucking told him that the description tag was still one of the relatively valid meta tags"